Allure Luxury Group is a company that took on the mission of celebrating the beauty of Made in Italy in 2010. We started with the selection and international promotion of valuable works and designer furniture: from luxury furniture with classic lines to modern interior items with simple lines, minimal but elegant and emotional, as well as luxury kitchens, exquisite tables and chairs, lighting items.
In the Allure Luxury Group project, we broadcast content immediately on 6 social media: Instagram, Facebook, Linkedin, Twitter, Pinterest and YouTube. This was necessary in order to reach as many people as possible, more countries and regions, as well as to build a rapport among the audience. The specificity of this area is a small percentage of the audience that can afford premium segment services. Also, the company has a large assortment of services and goods in various categories, which leads to a high level of competitiveness both on the Ukrainian and foreign markets. The company worked not only digitally, but also offline – these are exhibition halls, salons and showrooms.
Promotion involved the infusion of large investments associated with high risks. Therefore, it was decided to use the tactics of small steps. Allure Luxury Group presents exceptional Made in Italy pieces that are an interpretation of the lifestyle of their owner. “Allure” means to capture, tempt, captivate. This has become the credo of our team: to captivate the senses with masterpieces created by the best Maestros of Italy.
– Creation of visuals and content of pages, 10 content plans were created during cooperation;
– Acquaintance of the audience with Italian luxury and style, broadcasting it through Instagram stories and with the help of video reports on YouTube;
– Using rubrics to show all the niches the company works with. 9 main topics were used: Art consulting, Luxury furniture, Fine properties, High jewelry, Beauty & wellness, Fashion, Gourmet, Iconic travels, Yachts. Since each of them has a subheading, this allowed us to unburden the pages and focus the attention of the audience on important information;
– The company Allure Luxury Group was often written about in European magazines, and we broadcast it to the audience. For this, Instagram and Facebook pages were used, where articles were written about Allure’s collaboration with famous designers and architects;
– Notifying the audience about events and exhibitions, announcing presentations held offline in cities of Ukraine and Europe. This information was conveyed through Instagram posts, stories, Facebook and Linkedin.
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