Cruce De Gustos

Increasing the recognition of the premium-level restaurant complex Сruce De Gustos, which is entering the market in western Ukraine

A restaurant of traditional Ukrainian cuisine and the combination of its flavors and ingredients with the best traditional dishes of the cuisines of the Mediterranean countries
Segment:: Premium
Project goals
  • The creation of communicative strategy for the brand;
  • Organization of photo and video shoots;
  • Content creation;
  • Launching targeted advertising;
  • Website development;
  • Increasing audience loyalty;
  • Increasing the level of audience engagement.
Project difficulties
  • The start of the project four months before the opening.
  • It is difficult to talk about a project that is still undergoing some renovations =)
What was done?

A combination of flavors of Ukrainian and Mediterranean cuisine. Cruce de Gustos is one of the premium places in Ivano-Frankivsk. A restaurant with a large summer terrace and a banquet hall with a lounge zone.

Our cooperation began at the stage of renovation, but even then we understood that we would achieve a lot together. At the beginning, we created a communication strategy for the brand, developed a TOV and chose the direction in which we started to move. The specificity of this field is high competitiveness and lack of media coverage. To attract the audience and gain their trust, we created social media pages and web-site for the company.

The content pages and the site were built from scratch, which gave us even more incentive to reach our goal. And the goal then was this: to create a place where people can relax, celebrate and feel chosen, because this is a premium establishment. UGC content has become a thing of the restaurant, because nothing describes an establishment like its guests. With the help of content, targeting and native advertising, we achieved the desired result. We received 12 requests in Direct every day. In 2020, we managed to gain the trust of customers and book tables for all weekends of the year up to and including December.

SMM

– Creation of the photo and video content. Publishing the content on the page and in Stories;

– During the cooperation, 4 photo and video shoots were held;

– Site development;

– Carrying out contests and giveaways for the audience in collaboration with other companies;

– broadcast restaurant advertising on the social media pages;

– Creation of unique banners for launching the advertising.

01 / 03

Sharing the experience

Results:

During the cooperation, the number of subscribers increased by 345%.
ER increased to 6.2%.

Project team

CEO
Mykhailo Stakhiv
Account manager
Denys Kryvosheiev
Targeting
Ivan Ostapyak
PR
Ruslan Hnatiuk
Graphic Design
Yuri Andreychuk
Copywriting
Karolina Chertok
SMM
Roman Plakhotniuk
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Phone numbers
Central office:

Ukraine, Ivano-Frankivsk,
St. Sichovyh Streltsiv, 17
76018

Work schedule:

Daily, from 8:00 to 21:00 GMT +2 (in Kiev)

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