GK hair professional is a world brand of professional hair care cosmetics. The business is represented in 90 countries of the world. The main feature of the product series is the presence of Juvexin® serum, which has a number of properties that positively affect hair.
The main task of WebDeluxe team became content production, as the customer’s internal marketing department focused its work on attracting influencers for collaboration. The goals for the content were simple: to introduce new users to products for three hair types, to reveal the benefits of the products in a positive way, and to increase the level of engagement of the existing audience.
To do this, we analyzed the content of more than 30 competitors in the category. We selected the publications that received the most interactions and highlighted the visual and other elements of communication that influenced the effectiveness of the publications.
In the next stage, we created a mood board and detailed technical assignment for the photographer, as well as wrote scripts for 4 videos for Reels.
After agreeing on all the nuances, it was decided to shoot in the territory of western Ukraine, since the production process in this region was the least costly. One professional model and two amateur models were involved in the shooting. When choosing models, we paid attention to the types of hair that had to match the products provided.
A make-up artist and a hairdresser were also involved in the shooting process.
After two days of shooting, we received 47 photos, which were selected from over 1400 photos, and 4 videos. After post-processing, they were sent to the customer for approval.
After publishing the content, analytics was conducted. See the results below.
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