“Lypky” is on one step ahead of trends. New, modern and thought-out quartal. A place where is convenient to live and relax. There is a park with lightning for whose who likes late night safe walks. There are also a lot of parking lots, security and video surveillance, because safety is above everything! Cars are safe and children are in the first place.
In the “Lypky” project, the main thing that needed to be done was to stand out among competitors and earn the trust of the audience. The specificity of this area is a small percentage of people who can afford housing services. Therefore, the goal was set – to become the TOP in its segment and get new customers. The promotion involved the infusion of large investments, which is associated with high risks. That’s why we started by broadcasting the company’s values, informing the audience about the services and working out the client’s pain. To successfully build a brand image, it was necessary to highlight its TOV and frequently used words, as well as develop content rubrics
– Creation of visuals and content of pages;
– Dividing the content into 8 sections. This helped us to de-clutter the account and make it easier for the audience to find the information they need;
– Transparency was chosen as the main vector in the work. With the help of content, we fully familiarized the client with every step that awaits him after the start of cooperation;
– We began to show customers reviews and photos of people who live in the residential complex, which caused even greater trust;
– Every month we provided the client with full analytics on content and targeting.
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