“Safety above everything” is the main message of the “NovoAbrasive” company. Working with abrasive wheels involves a risk that can be minimized by following safety regulations. Quite often, these norms are neglected, and this leads to unpleasant (if not tragic) consequences.
And so we chose such “dangerous work” as the main enemy of the brand. The fight against this enemy was carried out both with the help of texts and through the creation of sufficiently daring photographs to draw the attention of the audience to the problem.
During the cooperation with the “NovoAbrasive” company, we conducted 7 photo and video shoots, each of which became somea kind of a test. In addition to meeting the conditions for the creation of high-quality material, it was necessary to monitor compliance with safety standards: mandatory wearing of personal protective equipment, choosing the right angle when cutting or grinding, correct cutting technique, and so on.
Adherence to safety standards during filming was important for three reasons:
1) All crew members must remain whole and unharmed;
2) How can we talk about safety if we neglect it ourselves;
3) The “NovoAbrasive” audience monitor every new post very carefully.
In addition to delivering the main message, social media pages were used as communication channels through which we shared important information about the company: new items in the assortment, promotions at wholesale and retail sales points, the company’s participation in international exhibitions.
Also, social networks were used as channels of communication with domestic and foreign partners. During the cooperation, more than 100 applications were processed through Direct and Messenger.
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