Tool Center

Providing Ukrainians with power tools and garden equipment

A store of high-quality power tools and garden equipment
Segment:: Mass-market, middle-priced, premium
Project goals
  • Creation a brand digital strategy (promotion, content, target strategy);
  • Organization of photo and video shooting;
  • Increasing audience engagement;
  • Processing of leads in direct/messenger;
  • Settings and analytics of targeted advertising.
Project difficulties
  • High competitiveness in the niche;
  • A wide range of goods in different categories;
  • Lots of technical information about the products.
What was done?

The appearance of power tools on the market has certainly improved our lives. And a high-quality power tool improves it qualitatively better! This long, at first sight, credo perfectly reflects the vibe that comes from the “Tool Center” store. The team made it a rule to work only with manufacturers with a world name: Makita, DeWalt, Bosch, Husqvarna, Oleo-Mac, Stihl and many others. The decisive factor is the provision of a guarantee by these manufacturers for their products. After all, a quality tool is expensive, but part of that cost is the confidence that you will be listened to and helped if something goes wrong. This is the spirit of support we tried to convey in every publication.

SMM

For almost every product of the “Tool Center” store, we created banners that attracted the attention of users with their design. Nothing amazing or super unique, just a good combination of colors and elements of modern advertising design.

In the texts, we tried to emphasize not only the technical characteristics and features of the product, but also the general benefit of the tool.

For the pages, we used adaptations of banners for the feeds with the presented technical information, which was concise and, most importantly, naturally fit into the design.

Also, at the early stages of cooperation, two photo and video shoots were conducted, the results of which you can see on the page. The difficulty of conducting such filming is that it is necessary to carry out a careful selection of locations, often involving personal connections. You have to agree, it is much easier to conduct a photo shoot at a studio (of which there are many) than to find a carpentry workshop, arrange a shoot, set up lights, props, etc.

01 / 05

Sharing the experience

Results:

At the moment of termination of cooperation, an increase in the number of subscribers by an average of 10% was recorded (without applying the mechanics of attracting a new audience).
During the entire period of cooperation, 27 purchases of goods were made through social networks with an average value of $45.5.
Such an expensive purchase price is due to problems on the part of Facebook: advertising cabinets were blocked without reason, but after filing appeals, the blocks were removed. Despite this, the ad campaigns were not able to optimize properly, leading to this cost of purchase.

Project team

CEO
Mykhailo Stakhiv
Account manager
Denys Kryvosheiev
Targeting
Ivan Ostapyak
PR
Ruslan Hnatiuk
Graphic Design
Yuri Andreychuk
Copywriting
Karolina Chertok
SMM
Roman Plakhotniuk
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5 QUESTIONS to ask an SMM specialist before cooperation

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The scope of your company's activities?

Services

Retail

B2B

Building

Manufacture

Info business

Etc.

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Several items can be chosen

Get more new
customers

Create an smm strategy

Create communicative strategy

Increase the number of followers

Create a brand

I need to solve a particular
task

The set of tools depends on the task.

For example, in one case we offer a quick result due to “single screens” on the constructor, in other case we build a sales funnel, which preheat the customer.

Facebook

Instagram

LinkedIn

YouTube

TikTok

Telegram

Haven’t decided yet

Audience solvency depends on the social media choice

Different social networks have different audiences. We have experience with more than 50 business areas. Specify your social networks for promotion, and we will help you develop a promotion strategy specifically for you!

No, need to create from scratch

Yes

If you don’t have any social medias, just choose “NO”.

If you have the social medias, write the link in the field. We will create a free express-analysis, indicate the weak points and how to increase your audience in your social media. Usually, this service costs 50€

This is the most important question and I ask for an honest answer.

We suggest to invest more, because according to the statistics “big score” happened after millions of small attempts. The number of used tools depends on your budget.

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Phone numbers
Central office:

Ukraine, Ivano-Frankivsk,
St. Sichovyh Streltsiv, 17
76018

Work schedule:

Daily, from 8:00 to 21:00 GMT +2 (in Kiev)

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