Underhill

Increasing ticket sales and catering for the Underhill International Music Festival

Special project of the festival in western Ukraine. A place where you dance day and night long!
Segment:: Middle
Project goals
  • Development of event promotion mechanics in social medias;
  • Promotion of the event. Motivating leads to buy tickets and places for catering.
Project difficulties
  • Due to Covid, it was more difficult to convince people and partners about the safety of the festival. CPM increased strongly after the introduction of quarantine.
What was done?

A place where everyone dances day and night. Special project of the festival in Western Ukraine. Underhill combines the best headliners, talented musicians and people who know how to let loose.

The goal that was set for us was to attract entrepreneurs to Underhill catering who are ready to present their business services on the festival’s trading floor. We chose Instagram to communicate with the audience and find customers. This helped us focus on the audience.

We have created a strategy, according to which we began to move. We set ourselves the task:

– First, gain 15,000 subscribers using engagement mechanisms, in our case – Giveaway;

– Secondly, involve targeted advertising for the B2B segment;

– Thirdly, broadcast the festival on YouTube, to attract a new audience from there;

– And finally – to attract popular bloggers for advertising.

01 / 03

The message was broadcast throughout the content, and its purpose was to fuel the audience’s interest in the event. With these few steps, we managed to sell out all the catering seats and get over 30,000 people to attend the festival.

In addition, photo and video shooting was carried out, social media pages were created, visual and content filling of posts and stories. To build a unified style, our designer has developed dozens of unique banners for advertising and stories, as well as various layouts and invitations.

Sharing the experience

Results:

All places for catering were sold in a short period of time.
More than 30,000 festival guests have gathered.

Project team

CEO
Mykhailo Stakhiv
Account manager
Denys Kryvosheiev
Targeting
Ivan Ostapyak
PR
Ruslan Hnatiuk
Graphic Design
Yuri Andreychuk
Copywriting
Karolina Chertok
SMM
Roman Plakhotniuk
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The scope of your company's activities?

Services

Retail

B2B

Building

Manufacture

Info business

Etc.

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Several items can be chosen

Get more new
customers

Create an smm strategy

Create communicative strategy

Increase the number of followers

Create a brand

I need to solve a particular
task

The set of tools depends on the task.

For example, in one case we offer a quick result due to “single screens” on the constructor, in other case we build a sales funnel, which preheat the customer.

Facebook

Instagram

LinkedIn

YouTube

TikTok

Telegram

Haven’t decided yet

Audience solvency depends on the social media choice

Different social networks have different audiences. We have experience with more than 50 business areas. Specify your social networks for promotion, and we will help you develop a promotion strategy specifically for you!

No, need to create from scratch

Yes

If you don’t have any social medias, just choose “NO”.

If you have the social medias, write the link in the field. We will create a free express-analysis, indicate the weak points and how to increase your audience in your social media. Usually, this service costs 50€

This is the most important question and I ask for an honest answer.

We suggest to invest more, because according to the statistics “big score” happened after millions of small attempts. The number of used tools depends on your budget.

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Phone numbers
Central office:

Ukraine, Ivano-Frankivsk,
St. Sichovyh Streltsiv, 17
76018

Work schedule:

Daily, from 8:00 to 21:00 GMT +2 (in Kiev)

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