A place where everyone dances day and night. Special project of the festival in Western Ukraine. Underhill combines the best headliners, talented musicians and people who know how to let loose.
The goal that was set for us was to attract entrepreneurs to Underhill catering who are ready to present their business services on the festival’s trading floor. We chose Instagram to communicate with the audience and find customers. This helped us focus on the audience.
– First, gain 15,000 subscribers using engagement mechanisms, in our case – Giveaway;
– Secondly, involve targeted advertising for the B2B segment;
– Thirdly, broadcast the festival on YouTube, to attract a new audience from there;
– And finally – to attract popular bloggers for advertising.
The message was broadcast throughout the content, and its purpose was to fuel the audience’s interest in the event. With these few steps, we managed to sell out all the catering seats and get over 30,000 people to attend the festival.
In addition, photo and video shooting was carried out, social media pages were created, visual and content filling of posts and stories. To build a unified style, our designer has developed dozens of unique banners for advertising and stories, as well as various layouts and invitations.
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