TM Zinka is a dairy-oriented brand, born in the fields of the “Tetyana 2011” farm, which has been working for a long time in the following directions: crop production, animal husbandry, horticulture and processing of animal products. For us and for the audience, Zinka has become a young and modern brand that is represented in the largest grocery chains of Ukraine.
The specificity of this industry is high competitiveness on the Ukrainian market. In order to attract the attention of the customers and force them to consume the products of our brand, we started broadcasting on social media product quality, opened the farm doors for visitors, introduced the audience to the production and the main residents of the farm – goats.
Content marketing. If we talk about the content in the category, then it primarily works for the trust of the consumer, conveys values – is responsible for the reputation. The feature of the content is an easy and clear presentation, which should work for both the younger audience on Instagram and the older audience on Facebook. This is what allowed us to take the Zinka brand to a completely different level. With joint efforts, we launched the #Breakfast_with_Zinka project with singer Solokha, presented products in many stores and at various festivals.
Special attention is paid to filming and video animations for the brand. During the cooperation, we conducted 10 photo shoots and 4 video shoots, created dozens of unique banners and animated games. We publish 15 posts per month, which allows us to keep the attention of the audience. Use the rubrics on the page: we introduce the farm and its inhabitants, talk about the benefits of products and their production, announce events and the opening of new locations with products.
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