Admit it, well, who among us does not surfing the social medias? Instagram, Facebook, TikTok, Youtube… All this becomes the part of our everyday routine. Here we read the fresh news, follow the influencers and celebrities, chatting and even do shopping. Yeah-yeah, a lot of people, preferring to save time, not even visit internet-shops. Opened the app – scrolled the page – saw the good – bought it.
Nowadays everybody use social media, no exaggeration. What does that mean? Rivalry is growing. And you need to keep an eye on current trends to implement the before it become a mainstream. I wonder what will be popular in 2022? Now we will find out.
Business now is in TikTok
How a lot of us treat this platform before? As an interesting entertainment, nothing more. But the format of funny videos became global long ago, and now TikTok is on the 4th place for popularity among all social medias, and more that billion people have been registered there already.
Back in 2021, some marketing tools were implemented in the platform, such as: advertising, creators’ support, business profiles. Expecting that in 2022 the popularity of TikTok will be only increasing and it will become one of the main traffic source for business. Use it now, because at the moment the site have not been overloaded with ads and promotions thought the influencers costs less.
Video. The shorter, the better
According to our discussion about the TikTok ascent to Olympus, this trend doesn’t cause a surprise. So if short videos become popular here, why don’t realize them on other platforms. That’s how Reels on Instagram and Shorts in YouTube were created.
The advantages of short videos is obvious. Don’t need to create the script carefully, use an expensive equipment. Instead, they are more often seen till the end, and in general they are frequently rewatched during the break at work or the ride in public transport. If you want to attract the target audience, put the maximum of useful information in the few-seconds-video.
The speed of purchases in social media
In the past people visited online stores for shopping, now they believe it’s better to do it here and now. In our case, without leaving the social media. A lot of great brands have already found out that it’s a tool with the great potential. And we don’t need to fall behind.
Now already you can buy everything on Instagram and Facebook. And what’s more it can be done only in one click – the simplest and the most comfortable way for every user. According to the eMarketer predictions to 2025 sales in social media will exceed 140 billion dollars only in the USA.
The boom in user content
Why does the brand need to advertise itself when the satisfied customers can do it more eloquently? Screenshots of revies, video-reviews and just photos of the goods receive a great popularity. Brands repost on their pages such type of content and shot two birds with one stone. First, increase the loyalty and trust to the company. Second, save up money on the designed ads. For the customers it’s also profitable because they can show up at the brand’s page, receive new followers or pleasant gifts/discounts from the company.
Augmented and virtual reality
Snapchat and Instagram use masks by their means you can change face features or try different characters. How can it be helpful for business? With the help of AR and VR technology can virtually try the product, for example try on some clothes or jewelry. According to The Drum predictions the amount of clicks on the content with augmented reality increase for 33%.
At the end, we will say that trends are not the straight way to success, but you need to keep an eye on them. So we wish you competently and in right amount implement them in your content, and the result will not make you wait.